Hi, I’m Guga!
Welcome! I’m Guga Coder, a seasoned Digital Strategist with a rare blend of creativity, logic, and deep technical expertise. With over two decades of experience in software architecture, web development, and digital communication, I now focus on helping businesses build strong, professional, and high-performing online presences.
I specialize in:
- Web Design with a conversion-driven approach
- SEO that delivers real visibility and sustainable ranking
- Copywriting that captivates, engages, and persuades
- Visual Identity that gives your brand a face, soul, and memorability
- Social Media Design that attracts attention and builds loyalty
More than just a skillset, my work is a strategic response to chaos: I extract clarity and create impact.
🔍 My Background
I began my journey in tech as a software engineer and business analyst, leading high-stakes projects and architecting complex systems in companies like Processa Sistemas and Editora VCI. Along the way, I developed a strong sensibility for design, branding, and storytelling, which led me to co-found KeepCoding, a hub for high-level digital services.
From graphic design in advertising agencies to strategic consulting for digital transformation, I’ve walked every layer of the tech and design ecosystem.
⚙️ Top 10 Skills
- Web Design
- SEO
- Copywriting
- Brand Identity
- Social Media Design
- Aesthetic & Artistic Sensibility
- Creative Writing
- Business Analysis
- Emotional Intelligence
- Analytical Thinking
🧭 Why Clients Trust Me
People often come to me in moments of uncertainty — when a project is failing, a brand needs clarity, or a business requires bold digital reinvention. I’m known for my calm, insightful approach and my ability to quickly decode complex problems and propose actionable, tailored solutions.
“Guga is the guy we call when we don’t know what to do.”
“He’s clear, deep, and always on point — especially under pressure.”
“Smart, honest, and inspiring to work with.”
🚀 Flow State & Learning Curve
My flow kicks in when I’m:
- Writing elegant code with creative freedom
- Designing intuitive and beautiful interfaces
- Teaching, mentoring, or leading critical missions
- Immersed in deep philosophical or strategic thought
- Exploring new technologies and decoding abstract systems
I learn fast — especially when it involves logic, technology, language, or symbolic systems. I absorb complex frameworks quickly and convert them into real-world solutions.
🧠 Superpower: Extracting the Essence of Chaos
This is the ability that built my reputation. Whether coding, designing, or writing, I seek the heart of the challenge. I analyze, structure, and deliver clarity. This is also the principle that drives my work today as a digital strategist: uncover what truly matters and build powerful, elegant solutions that last.
🌍 Let’s Connect
Whether you’re a startup founder, creative agency, or established brand looking for a strategic partner in the digital space — I can help you stand out, scale up, and connect more meaningfully with your audience.
I’m currently open to collaborations, consulting, and fractional digital leadership.
📩 Get in touch and let’s make it happen.